YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to uncover high‑value content opportunities.
• Guide writers, videographers and editors to produce videos with strong hooks, titles, thumbnails and storytelling.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent output.
• Collaborate with social media, paid ads and product marketing teams to integrate video content across channels.
• Identify and pursue monetization options such as sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to turn YouTube Analytics data into strategic actions.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics