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Competences
Experience
Creative Director
BC Studios Romania
2024-03 -
Lead 3D projection mapping projects and overall creative direction for the studio. Design visual assets, advertising materials and brand presentations for clients. Built and maintain the company website, ensuring a modern and responsive user experience. Manage and execute the studio’s social media strategy, increasing audience engagement and brand visibility.
Visual Merchandiser
Fashion Days
2024-11 -
Responsible for homepage visual layout, copy and promotional accuracy across the e‑commerce platform. Implement campaigns, assign CMS IDs, manage product listings and configure Genius client discounts. Create promotional codes and generate tracking links using internal platforms, improving conversion rates. Collaborate with marketing and IT teams to ensure seamless rollout of visual updates.
Junior Brand Manager / Brand Manager
Maspex Romania
2023-04 - 2024-03
Managed a portfolio of brands including Velingrad Alcalia, Nestea, DrWitt Plus and Tiger, overseeing brand positioning and market performance. Coordinated multi‑channel marketing campaigns and produced strategic performance reports for senior management. Supported product launches and developed strategic briefs, working closely with internal departments and external agencies. Analyzed sales data to refine brand strategies and improve market share.
Junior Brand Manager
Vel Pitar
2022-03 - 2023-04
Contributed to brand research, advertising concepts and rebranding initiatives for the company’s product lines. Strengthened corporate image and communication strategies through coordinated campaigns. Collaborated with external agencies and internal teams to deliver integrated marketing solutions. Assisted in the development of promotional materials and tracked campaign effectiveness.
Marketing Specialist
Beauty One
2021-09 - 2022-03
Supported brand research, advertising creation and rebranding projects for beauty products. Enhanced company image by implementing targeted communication strategies across digital channels. Worked with agencies and internal stakeholders to execute integrated marketing campaigns. Produced content and copy for promotional assets, contributing to increased brand awareness.
Langues
English
fluent
Spanish
fluent
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